What to say, what to skip, and how to get the agent moving in under a minute.

Soundbites, guardrails, and a send-ready email for the moment a Compass agent gets a listing removed from Zillow.

Compass Lead Gen Lab April 2026 Internal use only
Agent page listing-continuity-agents.leadgenlab.co →
The one thing to internalize
You might not be on Zillow. But we can still get you in front of the same audience — just at the other places where they are.

Everything below is in service of that sentence.

Soundbites for the agent

Give these to the agent verbatim. They're the lines their seller needs to hear.

For the listing appointment
The buyers who were searching Zillow can still find your listing. We're running ads targeting that exact audience — here's the dashboard.
If the seller asks for more detail
Your listing may be banned from Zillow, but the buyers searching there can still find it. We're running targeted ads across 25 real estate and home sites, using Zillow as a signal to reach the same active buyers.
If the seller asks how it works
Google finds buyers who are behaving like active Zillow searchers and shows your listing's ad to them — on other sites. Same audience. Different door.
What this program is — and isn't

Know the shape of the product before you pitch it.

This is

  • Digital ads across 25 curated real estate and home sites
  • Targeted at buyers who behave like Zillow searchers
  • Built from MLS photos — no input needed from the agent
  • Live within 24 hours. Dashboard within 48 hours. $350 at checkout.

This is not

  • A replacement for Zillow
  • A maximum-reach campaign — fewer impressions by design
  • Customizable — the agent does not choose creative
  • A fix for the ban — this is a workaround, not a solution
The dashboard

The proof point the agent shows the seller that same day.

Clean and shareable. No login required. Delivered within 48 hours of launch.

  • Where the ads ran — which of the 25 sites served the ad
  • Impressions — how many times the listing was seen
  • Clicks — how many buyers clicked through
  • Timeline — activity across the four-week window
LISTING DASHBOARD
Ad Views
84,219
Clicks
712
CTR
0.85%
Sites
22
Diagnose before you pitch

Is this the right product for this agent?

"I want to be on Zillow."
Acknowledge, then redirect. "We can't control that. What we can do is reach the same buyers who were searching there."
"I want more traffic and eyeballs."
This is not the right product. A standard listing campaign offers higher volume. This program is built for audience quality, not impression count. Point them to a standard Lead Gen Lab listing campaign instead.
Language to steer around

A few phrasings that don't quite fit what we actually do.

"We're targeting Zillow users."
We use Zillow as a signal — we cannot access Zillow's data directly.
"Your ad will show on Zillow."
We cannot guarantee placement on Zillow itself.
"We're retargeting from Zillow."
Implies pixel retargeting. We don't have that.
Approved language
"We use Zillow as a signal in Google Ads. Google finds buyers behaving like active Zillow searchers and shows them your listing's ad — on other sites."
The quiet part, out loud

The buyer for this listing is still out there. We just meet them at a different door.

Frequently asked

The six questions that come up every time.

Will my listing show up on Zillow?
Not as a listing. This program reaches buyers who behave like Zillow searchers on other sites — not on Zillow itself.
How many people will see it?
Fewer than a standard campaign. This is curated to 25 high-intent sites, not thousands. Quality over volume.
What do the ads look like?
Built from MLS photos. No mockup review — that's how we move fast. The agent sees the live dashboard once ads are running.
What does the dashboard show?
Impressions, clicks, and which sites ran the ad. Clean and shareable. Delivered within 48 hours.
What if I want more reach?
Wrong product. A standard Lead Gen Lab listing campaign casts a wider net. This one is purpose-built for the ban situation.
Is this a guarantee?
No. We guarantee ads live within 24 hours and a dashboard within 48. We cannot guarantee leads, a sale, or a specific impression count.
Help the agent set honest expectations

Coach the agent to say this upfront.

This program will not put your listing back on Zillow. No one can do that — Zillow sets their own rules. What this does is reach the same buyers who were searching there, through 25 other sites where they also go. We can't guarantee a lead or a sale, but we can guarantee your listing is in front of active buyers starting tomorrow.

Your next steps as an MA

Four moves. That's it.

01
Identify the listing.
The agent has been banned from Zillow and needs something to tell their seller today.
02
Send the agent to the page.
Forward this link: listing-continuity-agents.leadgenlab.co
03
Let them know what happens next.
Ads live within 24 hours. Dashboard link within 48. They share it with their seller.
04
That's it.
You don't need to be in the loop after that. The dashboard and confirmation email handle the agent from here. If they want to walk through the program, use the soundbites above. If they want more detail, point them to the page.
Email template

For reaching out to an agent you know has been banned.

Remember
Same audience. Different door.